They've changed the look of the Volt. It used to look like the batmobile:
Now it looks a bit more like a Prius:
I think overall it's a good change. They need to strike a delicate balance. It didn't look utilitarian enough before. Now, though, it looks so utilitarian as to be unremarkable. The Volt needs to be distinctive. Maybe a big lightning-bolt paint job?
One of the things about the Prius is that it's instantly recognizable as a Prius and therefore as a hybrid. It's a vocal hybrid.
The Volt needs to be a vocal plug-in...
Got it! Instead of a lightning-bolt paint job, they should have a cord with a plug on the end. This is a quick sketch:
Monday, September 22, 2008
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